Black Friday" marks the day after Thanksgiving and is symbolically considered the beginning of a critical holiday shopping season. This day originated in America and is considered one of the largest internationally popular shopping events with discounts of up to 70%. These extreme offers increase consumption enormously and encourage buyers to buy much more than they really need.
This marketing measure is neither sustainable nor environmentally friendly - that's why this Friday we decided to give up discounts and instead support projects that help our planet.
Greenpeace spokeswoman Viola Wohlgemuth says: “Black Friday is a black day for the environment. Our consumption is destroying more and more resources and fuelling the climate crisis. Consumers should be aware that each package has an impact on the environment. “The Lower Saxony Conservation Association also recalls the flood of packaging materials, including cardboard boxes, foils and polystyrene, which usually end up in waste after a single use.
The German Trade Association (HDE) predicts that retail sales will reach 2.4 billion euros in recent years during Black Friday. It is estimated that 60 % of consumers plan to spend more than 100 euros. 7.5 % even plan to spend over 500 euros. Every twelfth customer is looking for advantageous offers in the field of fashion.
We at ragwear know that there are many opportunities for sustainable consumption and fair treatment of the environment. Every contribution counts and you can also help make the world a better place. For example, buy consciously and only what you really need. Quality instead of quantity.
Are you also avoiding Black Friday and want to do something good instead? This year we are supporting two great projects: „Plant for the Planet“ is planting trees to counteract climate change and the German Wild Animal Foundation (Deutsche Wildtier Stiftung) is protecting wild animals like wild bees and their environment. From each sale made on „Black Friday“ we will plant 1 tree and donate 1 € to protect wild animals.
We look forward to your feedback @ragwear and #nolikeforblackfriday.
