Data protection

Thank you for your interest in our website. Protecting your privacy is very important to us. The text found below provides you with detailed information about how we use your data. This privacy policy explains to you the type, scope and purpose of the processing of personal data (hereinafter referred to as "data") on our website and the associated websites, functions and content, as well as external online presences, such as our social media profile (hereinafter jointly referred to as the "website"). With respect to the terms used, such as “processing” or “data controller”, we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).

Data controller

ITG GmbH International forwarding and logistics
Eichenstr. 2
85445 Schwaig Germany
email address: info@itg.de
Managing Directors: Holger Funk, Patrick Lindig
https://www.itg.de/de/en/contact/imprint.html
Data Protection Officer:
Peter Grenzmann
datenschutz@itg.de

Types of data processed:

- Inventory data (e.g. names, addresses).
- Contact data (e.g. email address, phone numbers).
- Content data (e.g. text input, photographs, videos).
- Usage data (e.g. websites visited, interest in content, access times).
- Meta/communication data (e.g. device information, IP addresses).

In addition, we process:
- Contract data (e.g. subject matter of the contract, duration, customer category).
- Payment data (e.g. bank details, payment history) via BSPAYONE (
https://www.bspayone.com/DE/de/privacy) of our customers, prospects and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.

Categories of data subjects

Visitors and users of the website (hereinafter also referred to as "users").

Purpose of processing

- provision of the website, its functions and contents
- responding to contact requests and communicating with users
- security measures
- reach measurement/marketing

Terms used

“Personal data” refers to all information relating to an identified or identifiable natural person (hereinafter “data subject”); a natural person is regarded as identifiable if he/she can be directly or indirectly identified, especially by means of association with an identifier such as a name, with an identification number, with location data, with an online identifier (e.g. cookies) or with one or several special features reflecting the physical, physiological, genetic, psychological, economic, cultural, or social identity of that natural person. "Processing" means any operation carried out with or without the aid of automated procedures or any such series of operations in connection with personal data. The term is broad and covers virtually every aspect of dealing with data. "Pseudonymisation" means the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without additional information, provided that this additional information is kept separately and is subject to technical and organisational measures ensuring that the personal data are not attributed to an identified or an identifiable natural person. "Profiling" means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location, or movements. "Data controller" refers to the natural or legal person, public authority, agency, or any other body that alone or jointly with others determines the purposes and means of the processing of personal data. A "data processor" is a natural or legal person, public authority, agency or other body that processes personal data on behalf of the data controller.

Applicable legal bases

In accordance with art. 13 GDPR, we hereby inform you of the legal basis of our data processing. If the legal basis is not mentioned in the Privacy Policy, the following applies: The legal basis for the collection of consent is art. 6 para. 1(a) and art. 7 GDPR, the legal basis for processing for the fulfilment of our services and the execution of contractual measures as well as for replying to enquiries is art. 6 para. 1(b) GDPR, the legal basis for processing to fulfil our legal obligations is art. 6 para. 1(c) GDPR, and the legal basis for processing to protect our legitimate interests is art. 6 para. 1(f) GDPR. In the event that vital interests of the data subject or another natural person require the processing of personal data, art. 6 para. 1(d) GDPR applies as the legal basis.

Security measures

In accordance with art. 32 GDPR, we take appropriate technical and organisational measures to ensure a level of protection appropriate to the risk, taking into account current technology, implementation costs, the nature, scope, context and purposes of processing, and the varying likelihood and severity of the risk to the rights and freedoms of natural persons. The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as the access, input, transmission, security of availability and its separation. Furthermore, we have established procedures that guarantee the exercise of data subjects' rights, deletion of data and reaction to data risks. In addition, we take the protection of personal data into account as early as the development or selection of hardware, software and procedures, in accordance with the principle of data protection through technology design and data protection-friendly defaults (art. 25 GDPR).

Cooperation with data processors and third parties

If we disclose data to other persons and companies (data processors or third parties) within the scope of our processing, transmit the data to them or otherwise grant them access to the data, this shall only take place on the basis of a legal permission (e.g. if a transmission of the data to third parties, such as payment service providers, in accordance with art. 6 para. 1(b) GDPR is required for contract fulfilment), you have consented, a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.). If we have commissioned third parties with the data processing on the basis of a so-called "order processing contract", this takes place on the basis of art. 28 GDPR.

The personal data you enter will be passed on to Hulker Europe Vertriebs GmbH (Hulker), CZ - 17 000 Prague for internal customer analysis and, in the event of a legitimate interest, to companies affiliated with Hulker in accordance with §§ 15 AktG Companies Act).


Transfers to third countries

If we process data in a third-party country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this occurs in the context of the use of third-party services or disclosure or transfer of data to third parties, this only takes place if it occurs for the fulfilment of our (pre)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or leave the data in a third country only if the particular requirements of art. 44 ff GDPR are met. Processing GDPR. This means, for example, processing is carried out on the basis of special guarantees, such as the officially recognised determination of a data protection level corresponding to the EU (e.g. for the USA by the "Privacy Shield") or compliance with officially recognised special contractual obligations (known as "standard contractual clauses").

The data subject's rights

You have the right to request confirmation as to whether the data concerned are being processed and to request information about these data as well as further information and a copy of the data in accordance with art. 15 GDPR. According to art. 16 GDPR, you have the right to request the completion of data concerning you or the correction of inaccurate data concerning you. In accordance with art. 17 GDPR, you have the right to request that the data in question be deleted immediately or, alternatively, in accordance with art. 18 GDPR to request a restriction of the processing of the data. You have the right to request that the data concerning you with which you have provided us be processed in accordance with art. 20 GDPR and to request their transmission to other responsible parties. In accordance with art. 77 GDPR you have the further right to lodge a complaint with the responsible supervisory authority:

Bavarian State Office for Data Protection Supervision (BayLDA) Promenade 27 91522 Ansbach

Right of revocation

You have the right to revoke your consent according to art. 7 para. 3 GDPR with effect for the future.

Right to object

You can object to the future processing of your data in accordance with art. 21 GDPR at any time. The objection may be lodged in particular against processing for direct advertising purposes.

Cookies and right of objection to direct advertising

Cookies are small files that are stored on the user's computer. Different data can be stored in the cookies. A cookie is primarily used to store information about a user (or about the device on which the cookie is stored) during or after his/her visit to a website. Temporary cookies, "session cookies" or "transient cookies", are cookies that are deleted after a user leaves a website and closes his/her browser. For example, the content of a shopping cart in an online shop or a login status can be stored in a cookie of this nature. Cookies are referred to as "permanent" or "persistent" if they remain saved even after the browser has been closed. For example, this allows the login status to be saved if users visit the sight again after several days. Likewise, the interests of users may be stored in a cookie of this nature and used for reach measurements or marketing purposes. "Third-party cookies" are cookies that are offered by providers other than the data controller who operates the website (if they are only the data controller's cookies, they are referred to as "first-party cookies"). We may use temporary and permanent cookies and clarify this in our Privacy Policy. If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Cookies that have already saved can be deleted in the browser settings at any time. Deactivating the use of cookies can restrict some of this website's functionality. A general objection to the use of cookies used for online marketing purposes can be declared for a large number of services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/. Furthermore, the storage of cookies can be disabled in the browser settings. Please note that in this case not all of the website's functions can be used in full.

Deletion of Data

The data processed by us are deleted or their processing restricted in accordance with art. 17 and 18 GDPR. Unless expressly stated in this Privacy Policy, the data stored by us will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any statutory storage obligations. If data are not deleted because they are necessary for other and legally permissible purposes, the processing of the data will be restricted. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax reasons. In particular, pursuant to legal requirements in Germany, storage lasts for 10 years pursuant to §§ 147 para. 1 AO, 257 para. 1 no. 1 and 4, para. 4 HGB (German Commercial Code) (books, records, status reports, accounting records, trading books, documents relevant for taxation, etc.) and for 6 years in accordance with § 257 para. 1 nos. 2 and 3, para. 4 HGB (commercial letters).

Order processing in the online shop and customer account

We process our customers’ data during the order processes in our online shop to enable them to select and order the selected products and services, as well as their payment and delivery, or for execution. The processed data includes inventory data, communication data, contract data and payment data. The persons affected by the processing include our customers, interested parties and other business partners. This processing takes place for the purpose of providing contractual services in the context of operating an online shop, billing, delivery and customer services. We use session cookies to store the contents of the shopping cart and permanent cookies to store the login status. This processing is carried out on the basis of art. 6 para. 1(b) (execution of order processes) and c (legally required archiving) GDPR. The information marked as necessary is required to establish and fulfil the agreement. We disclose the data to third parties only in connection with delivery, payment or within the framework of legal permits and obligations to legal advisers and authorities. The data will only be processed in third countries if this is necessary for the fulfilment of the contract (e.g. at the customer's request upon delivery or payment). Users can create a user account in order to specifically view their orders. During the registration process, the required information will be communicated to the users. The user accounts are not public and cannot be indexed by search engines. If users have terminated their user account, their data with regard to the user account will be deleted, subject to their retention for commercial or tax reasons, in accordance with art 6 para. 1(c) GDPR. The data remains in the customer account until its deletion and is subsequently archived in the event that there is a legal obligation to do so. It is the responsibility of the user to save their data before the end of the contract if they have given notice of termination. When registering, re-registering and using our online services, we store the IP address and the time of the respective user action. These data are stored on the basis of our legitimate interests, and to protect the user against misuse and other unauthorised use. A transfer of this data to third parties does not take place, unless it is necessary in order to pursue our claims or there is a legal obligation to do so in accordance with art. 6 para. 1(c) GDPR. Deletion takes place after the expiration of statutory warranty and comparable obligations. The necessity of the storage of the data is checked every three years; in the case of statutory archiving obligations, deletion takes place after their expiration (end of commercial law (6 years) and tax law (10 years) storage obligation)

External payment service providers

We use external payment service providers, through whose platforms the users and we can make payment transactions PayPal (https://www.paypal.com/de/webapps/mpp/ua/privacy-full  ), Visa (https://www.visa.com/globalgateway/privacy.html), Mastercard (https://www.mastercard.us/en-us/about-mastercard/what-we-do/privacy.html), instant transfer (https://www.instant.co/privacy-policy/) In the context of fulfilling contracts, we use the payment service providers on the basis of art. 6 para. 1(b) GDPR. In addition, we employ external payment service providers on the basis of our legitimate interests in accordance with art. 6 para. 1(f) GDPR in order to provide our users with effective and secure payment options. The data processed by the payment service providers includes inventory data such as name and address, bank data such as account numbers or credit card numbers, passwords, TANs and checksums as well as contract, totals and recipient information. This information is required in order to execute the transactions. However, the data entered will only be processed and stored by the payment service providers. This means that we do not receive any account or credit card related information, but only information regarding payment confirmation or failure. The data may be transferred to credit agencies by the payment service providers. The purpose of this transfer is to verify identity and creditworthiness. In this regard, we refer to the terms and conditions and data protection information of the payment service providers. For payment transactions, the terms and conditions and the data protection information of the respective payment service providers apply. These can be accessed from the respective websites or transaction applications. We refer to these also for the purpose of further information and assertion of revocation rights, information and the rights of other interested parties.

Administration, financial accounting, office organisation, contact management

We process data in the course of administrative tasks and the organisation of our company, financial accounting and compliance with legal obligations, e.g. archiving. In this regard, we process the same data that we process in the course of providing our contractual services. The processing bases are art. 6 para. 1(c) GDPR, art. 6 para. 1(f) GDPR. Customers, prospective customers, business partners and website visitors are affected by this processing. The purpose of and our interest in the processing lies in administration, financial accounting, office organisation, archiving of data, namely tasks which serve the maintenance of our business activities, performance of our tasks and provision of our services. The deletion of data with regard to contractual services and contractual communication corresponds to the tasks specified in these processing activities. In this regard, we disclose or transmit data to tax authorities, consultants, such as tax consultants or auditors, as well as other fee offices and payment service providers. Furthermore, we store information regarding suppliers, event organisers and other business partners on the basis of our legitimate business interests, e.g. for the purpose of making contact at a later date. We generally store this for the most part company-related data for 10 years.

Business analyses and market research

In order to operate our business economically, to be able to recognise market trends and our contractual partners’ and users’ wishes, we analyse the data available to us regarding business transactions, contracts, inquiries, etc. We process inventory data, communication data, contract data, payment data, usage data and metadata on the basis of art. 6 para. 1 (f) GDPR, whereby the persons concerned include contractual partners, interested parties, customers, visitors and our website users. The analyses are carried out for the purpose of business evaluations, marketing and market research. We may thereby include the profiles of registered users with information, e.g. on the services they have used. These analyses help us to improve user-friendliness, the optimisation of our offer and our competitiveness. The analyses serve us alone and are not disclosed externally, unless they are anonymous analyses with summarised values. The analyses can also be based on surveys by email or telephone. If these analyses or profiles are personal, they will be deleted or made anonymous upon user termination, otherwise after two years from the conclusion of the contract. Macroeconomic analyses and general trend determinations are also prepared anonymously wherever possible.

Registration function

Users can create a user account. Users will be informed of the mandatory information required during registration and this information will be processed on the basis of art. 6 para. 1(b) GDPR for the purpose of providing the user account. The processed data includes, in particular, the login information (name, password and an email address). The data entered during registration will be used for the operation of the user account and its purpose. Users may be notified by email of information relevant to their user account, such as technical changes. If users have cancelled their user account, their data will be deleted with regard to the user account, subject to a statutory retention obligation. It is the responsibility of the user to save their data before the end of the contract if they have given notice of termination. We are entitled to permanently delete all user data stored during the term of the contract. We store the IP address and the time of the respective user's activity as part of the use of our registration and login functions, as well as the use of the user account. These data are stored on the basis of our legitimate interests, and to protect the user against misuse and other unauthorised use. A passing on of this data to third parties does not take place in principle, unless it is necessary for the pursuit of our claims or there is a legal obligation to do so in accordance with art. 6 para. 1(c) GDPR. IP addresses are anonymised or deleted after 7 days at the latest.

Comments and posts

If users leave comments or other posts, their IP addresses can be stored for 7 days on the basis of our legitimate interests within the meaning of art. 6 para. 1(f) GDPR. This takes place for our security reasons, in case someone leaves illegal contents in comments and posts (abuse, forbidden political propaganda, etc.). In such case, we ourselves could be prosecuted for the comment or post and are therefore have a legitimate interest in the identity of the author. Furthermore, we reserve the right, on the basis of our legitimate interests pursuant to art. 6 para. 1(f) GDPR, to process user information for the purpose of spam detection. On the same legal basis, we reserve the right, in the case of surveys, to store the IP addresses of users for the duration of the survey and to use cookies to avoid multiple votes. The data provided in the context of comments and posts will be stored by us 10 years until the user objects.

Contacting

When contacting us (e.g. by contact form, email, telephone or via social media), the user's details are processed for the handling of the contact enquiry in accordance with art. 6 para. 1(b) (in the context of contractual/pre-contractual relationships), art. 6 para. 1(f) (other requests) GDPR. User information can be stored in a customer relationship management system ("CRM system") or comparable enquiry organisation system. We delete queries if they are no longer necessary. We review this necessity every two years; the statutory archiving obligations also apply.

Newsletter

The following is to inform you about our newsletter, its content and procedures regarding registration, distribution and statistical evaluation, as well as your right to object. By subscribing to our newsletter, you are agreeing to receive the newsletter and consenting to the procedures described. Newsletter content We send newsletters, emails and other electronic notifications containing advertising information (hereinafter referred to as "newsletters") only with the express consent of recipients or with statutory permission. If registration for the newsletter involves a specific description of its content, then this description is the basis on which users agree to receive newsletters. In addition, our newsletters contain information about our services and us. Double opt-in and logging: Subscription to our newsletter takes place using a process known as double opt-in. This means you will receive an email requesting confirmation of your subscription. This confirmation is required to ensure that no one can subscribe using another person's email address. A record of subscriptions to the newsletter is kept in order to account for the subscription process in accordance with legal requirements. The record contains the time of subscription and confirmation as well as the relevant IP address. Any changes to your data registered with the newsletter distribution platform will also be recorded. Registration data: To subscribe to the newsletter, simply enter your email address. Optionally, we ask you to enter a name for the newsletter, so that we can address you personally. The newsletters are dispatched and their performance measured on the basis of the recipients' consent in accordance with art. 6 para. 1(a) or art. 7 GDPR in conjunction with § 7 para. 2 (3) UWG or, if consent is not required, on the basis of our legitimate interests in direct marketing pursuant to art. 6 para. 1(f) GDPR in conjunction with art. 7 para. 3 UWG. The subscription procedure is recorded on the basis of our legitimate interests in accordance with art. 6 para. 1(f) GDPR. Our interest is based on the use of a user-friendly and secure newsletter system that serves our business interests as well as users' expectations and also allows us to prove consent. Cancellation/revocation - You can cancel your subscription to our newsletter at any time, i.e. revoke your consent. You will find an unsubscribe link at the end of each newsletter. We may store the email addresses that have been unsubscribed for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove a previously given consent. The processing of these data is limited to the purpose of a possible defence against claims. An individual request for deletion may be made at any time, provided that, at the same time, the existence of prior consent is confirmed.

Newsletter AT

The following is to inform you about our newsletter, its content and procedures regarding registration, distribution and statistical evaluation, as well as your right to object. By subscribing to our newsletter, you are agreeing to receive the newsletter and consenting to the procedures described. Newsletter content We send newsletters, emails and other electronic notifications containing advertising information (hereinafter referred to as "newsletters") only with the express consent of recipients or with statutory permission. If registration for the newsletter involves a specific description of its content, then this description is the basis on which users agree to receive newsletters. In addition, our newsletters contain information about our products and accompanying information (e.g. safety information), offers, promotions and our company. Double opt-in and logging: Subscription to our newsletter takes place using a process known as double opt-in. This means you will receive an email requesting confirmation of your subscription. This confirmation is required to ensure that no one can subscribe using another person's email address. A record of subscriptions to the newsletter is kept in order to account for the subscription process in accordance with legal requirements. The record contains the time of subscription and confirmation as well as the relevant IP address. Any changes to your data registered with the newsletter distribution platform will also be recorded. Registration data: To subscribe to the newsletter, simply enter your email address. Optionally, we ask you to enter a name for the newsletter, so that we can address you personally. The newsletters are dispatched and their performance measured on the basis of the recipients' consent in accordance with art. 6 para. 1(a) or art. 7 GDPR in conjunction with § 107 para. 2 TKG or, if consent is not required, on the basis of our legitimate interests in direct marketing pursuant to art. 6 para. 1(f) GDPR in conjunction with art. 107 paras. 2 & 3 The subscription procedure is recorded on the basis of our legitimate interests in accordance with art. 6 para. 1(f) GDPR. Our interest is based on the use of a user-friendly and secure newsletter system that serves our business interests as well as users' expectations and also allows us to prove consent. Cancellation/revocation - You can cancel your subscription to our newsletter at any time, i.e. revoke your consent. You will find an unsubscribe link at the end of each newsletter. We may store the email addresses that have been unsubscribed for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove a previously given consent. The processing of these data is limited to the purpose of a possible defence against claims. An individual request for deletion may be made at any time, provided that, at the same time, the existence of prior consent is confirmed.

Newsletter - Newsletter2Go

The newsletter is mailed by Newsletter2Go GmbH, Köpenicker Str. 126, 10179 Berlin, Germany You can view the data protection regulations of the mailing service provider here:   https://www.newsletter2go.de/datenschutz/  . The mailing service provider is assigned on the basis of our legitimate interests in accordance with art. 6 para. 1(f) GDPR and an Order Processing agreement in accordance with art. 28 para. 3 sec. 1 GDPR. The mailing service provider may use the data of the recipients in pseudonymous form, i.e without assignment to a user, to optimise or improve their own services, e.g. for the technical optimisation of shipping and the presentation of newsletters or for statistical purposes. However, the service provider does not use the recipient data of our newsletter to approach recipients directly nor do they pass the information on to third parties.

Newsletter - performance measurement

The newsletters contain a so-called "web-beacon", i.e. a pixel-sized file that is retrieved from the server when opening the newsletter from our server or that of our email delivery service provider. During the download, technical information such as your browser and operating system, your IP address and the time of the download are collected. This information is used for technical improvement of the service, as technical data or target group data can be analysed according to their reading behavior, download locations (identifiable through IP addresses) or download times. Statistical data collection also includes an analysis of when the newsletters are opened and which links are clicked on. Although this information technically allows the tracking of individual newsletter recipients, neither we nor the shipping provider, if involved, are interested in monitoring the behaviour of individual users. Data analysis is more importantly used to recognise patterns in the reading behaviour of our users and to adapt contents accordingly or to send different content according to the interests of our users. A separate revocation of performance measurement is unfortunately not possible. To do so, the entire newsletter subscription must be cancelled.

Hosting and email delivery

The hosting services used by us serve to provide the following services: Infrastructure and platform services, computing capacity, storage space and database services, email dispatch, security services and technical maintenance services that we use for the purpose of operating this website. We or our hosting provider thereby process the inventory data, contact data, content data, contract data, usage data, meta data and communication data of customers, potential customers and visitors to this website on the basis of our legitimate interests in an efficient and secure provision of this website in accordance with art. 6 para. 1(f) GDPR in conjunction with art. 28 GDPR (conclusion of order processing contract).

Google Tag Manager

Google Tag Manager is a solution that allows us to manage so-called website tags through a single interface (including integrating Google Analytics and other Google marketing services into our website). The Tag Manager itself (which implements the tags) does not process any personal user data. With regard to the processing of users' personal data, reference is made to the following information on the Google services. Usage guidelines:   https://www.google.com/intl/de/tagmanager/use-policy.html  .

Google Analytics

Based on our legitimate interests (i.e. interest in the analysis, optimisation and economical operation of our website in accordance with art. 6 para. 1(f) GDPR), we use Google Analytics, a web analytics service provided by Google LLC ("Google"). Google uses cookies. The information generated by the cookie about the user's use of the website is generally transmitted to and stored on a Google server in the USA. Google has submitted to the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection lawhttps://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active). On our behalf, Google will use this information to analyse the use of our website by users, to compile reports on activities on this website and to provide us with other services related to the use of this website and the Internet. Pseudonymous usage profiles of users may be created from the processed data. We use Google Analytics only with activated IP anonymisation. This means that the IP address of the user is truncated by Google within the member states of the European Union or in other countries that are party to the agreement on the European Economic Area. Only in exceptional cases is the full IP address is transmitted to a Google server in the USA and truncated there. The IP address sent by your browser will not be associated with other data held by Google. Users may refuse the use of cookies by selecting the appropriate settings on their browser software. They can also prevent Google from collecting and processing the data generated by the cookie regarding their use of the site. This can be done by downloading and installing the browser plugin available via the following link: http://tools.google.com/dlpage/gaoptout?hl=de. |Further information on data use by Google, setting and objection options, can be found in Google's data protection policy (https://policies.google.com/technologies/ads) and in the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated). Users' personal data will be deleted or anonymised after 14 months.

Google Universal Analytics

We use Google Analytics in the form of "Universal Analytics  ". "Universal Analytics" refers to a process by Google Analytics in which the user analysis is based on a pseudonymous user ID and a pseudonymous profile of the user is created with information from the use of various devices ( "cross-device tracking").

Target group formation with Google Analytics

We use Google Analytics only to display the advertisements placed within the advertising services of Google and its partners to those users who have shown an interest in our website or the specific characteristics (e.g. interests in certain topics or products based on the visited websites) that we transmit to Google ( "Remarketing" or "Google Analytics Audiences"). With the help of Remarketing Audiences, we also wish to ensure that our advertisements correspond to the potential interest of users.

Google AdWords and Conversion Measurement

Based on our legitimate interests (i.e. interest in the analysis, optimisation and economical operation of our website within the meaning of Art. 6 para. 1(f) GDPR), we use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, ("Google"). Google is certified under the Privacy Shield agreement, thereby offering a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active). We use the online marketing process Google "AdWords" to place adverts on the Google advertising network (e.g., in search results, videos, on websites, etc.) in order to display them to users who may find the adverts interesting. This allows us to more specifically display adverts for and within our website in order to only present ads that potentially correspond to the users interests. For example, if a user sees adverts for products he has been interested in on other websites, this is referred to as "re-marketing". When our website and other websites using Google marketing services are accessed, Google directly runs code (graphics known as web beacons) to integrate (re)marketing tags into the website. These store a unique cookie (a small file) on the user's device. Comparable technology may also be used instead of cookies. This file keeps a record of which websites the user visited, which contents he is interested in and which offers he has clicked on, as well as technical information about the browser and operating system, referring websites, visiting time and further information about the use of the website. We also receive an individual "conversion cookie". The information collected with the help of cookies is used by Google to generate conversion statistics for us. However, we only see the total number of anonymous users who clicked on our ad and were redirected to a page with a conversion tracking tag. We do not obtain any information that can be used to identify users personally. User data is processed pseudonymously within the Google advertising network. This means that Google does not store and process the names or email addresses of users, for example, but processes the relevant data in relation to cookies within pseudonymous user profiles. This means that, from Google's point of view, adverts are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder may be. This does not apply if a user has expressly permitted Google to process the data without this pseudonymisation. The information collected about users is transmitted to Google and stored on Google's servers in the USA. Further information on data use by Google, setting and objection options can be found in Google's data privacy policy  (https://policies.google.com/technologies/ads) and in the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).

Google DoubleClick

Based on our legitimate interests (i.e. interest in the analysis, optimisation and economical operation of our website within the meaning of Art. 6 para. 1(f) GDPR), we use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, ("Google"). Google is certified under the Privacy Shield agreement, thereby offering a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active). We use the online marketing process Google "DoubleClick" to place adverts in the Google Advertising Network (e.g. in search results, in videos, on websites, etc.). DoubleClick is characterized by displaying ads in real time based on users' presumed interests. This allows us to more specifically display adverts for and within our website in order to only present ads that potentially correspond to the users interests. For example, if a user sees adverts for products he has been interested in on other websites, this is referred to as "re-marketing". When our website and other websites using Google marketing services are accessed, Google directly runs code (graphics known as web beacons) to integrate (re)marketing tags into the website. These store a unique cookie (a small file) on the user's device. Comparable technology may also be used instead of cookies. This file keeps a record of which websites the user visited, which contents he is interested in and which offers he has clicked on, as well as technical information about the browser and operating system, referring websites, visiting time and further information about the use of the website. The IP address of the users is also recorded, whereby the IP address is truncated within member states of the European Union or in other signatory states of the European Economic Area Agreement and only in exceptional cases transmitted in its entirety to a Google server in the USA and truncated there. The above information may also be linked by Google to such information from other sources. If users subsequently visit other websites, the adverts displayed may be tailored to their presumed interests on the basis of their user profiles. User data is processed pseudonymously within the Google advertising network. This means that Google does not store and process the names or email addresses of users, for example, but processes the relevant data in relation to cookies within pseudonymous user profiles. This means that, from Google's point of view, adverts are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder may be. This does not apply if a user has expressly permitted Google to process the data without this pseudonymisation. The information collected by Google marketing services about users is transmitted to Google and stored on Google's servers in the USA. Further information on data use by Google, setting and objection options can be found in Google's data privacy policy  (https://policies.google.com/technologies/ads) and in the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).

Facebook pixels, custom audiences and Facebook conversion

Due to our legitimate interests in analysis, optimisation and economic operation of our website and for these purposes, "Snap Pixel" of Snapchat is used on our website. "Facebook pixels" by the social network Facebook, which is operated by Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are based in the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"). Facebook is certified under the Privacy Shield agreement, thereby offering a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active). With the help of Facebook pixels, Facebook is able to identify those who visit our website and target them for the presentation of related advertisements (so-called "Facebook Ads"). Accordingly, we use Facebook pixels to display our Facebook ads only to Facebook users who have shown an interest in our website or who have certain traits (e.g. interests in certain topics or products that are determined by the websites visited) that we transmit to Facebook (so-called "custom audiences"). With the help of Facebook pixels, we want to make sure that our Facebook ads correspond to the potential interest of the users and are not annoying. Facebook pixels also help us understand the effectiveness of Facebook ads for statistical and marketing research purposes by showing and evaluating whether users are directed to our site after they have clicked a Facebook ad (so-called "conversion"). Facebook processes the data in accordance with Facebook's Data Usage Policy. Accordingly, general information on the display of Facebook ads, in the data usage guideline of Facebook:   https://www.facebook.com/policy  . For specific information and details about Facebook pixels and how they work, please visit the Facebook Help section: https://www.facebook.com/business/help/651294705016616. You can object to the collection and use of your data by Facebook pixel to display Facebook ads. To set what types of ads you see on Facebook, go to the page set up by Facebook and then follow the information there about the settings for interest-based advertising:https://www.facebook.com/settings?tab=ads. The settings apply across platforms, i.e. they are applied to all devices, such as desktop computers or mobile devices. You can also object to the use of cookies that are used to measure reach and for advertising purposes via the deactivation page of the network advertising initiative (http://optout.networkadvertising.org/) and additionally the US website (  http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).

Online social media presence

We maintain online presences on social networks and platforms in order to communicate with active customers, interested parties and users, and to inform them about our services. We would like to point out that this might cause user data to be processed outside the European Union, which can pose risks for users because this might hinder the enforcement of users' rights, for example. With regard to US providers certified under the Privacy Shield, we would like to point out that they undertake to comply with EU data protection standards. Furthermore, user data are generally processed for market research and advertising purposes. Thus, for example, user profiles can be created from the user behaviour and the associated user interests. The usage profiles can in turn be used, for example, to display advertisements that presumably correspond to the interests of the users both within and outside of the platforms. For these purposes, cookies are usually stored on the user's computer, in which the user's usage behavior and interests are stored. Furthermore, data can also be stored in user profiles separately from the devices used by the users (especially if the users are members of the respective platforms and are logged in). The processing of users' personal data is carried out on the basis of our legitimate interests to effectively offer users information and communicate with users. art. 6 para. 1(f) GDPR. If the users are asked by the respective providers for consent to data processing (i.e. give their consent, e.g. by ticking a box or clicking a button), the legal basis of the processing is art. 6 para. 1(a) or art. 7 GDPR. For a detailed description of the respective processing and the objection options (opt-out), we refer to the information provided by the providers linked below. We would like to point out that requests for information and the assertion of user rights are also directed most effectively to the providers. Only the providers have access to the user data and can directly take appropriate measures as well as provide information. If you still need further assistance, you can contact us. - Facebook (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland) - Privacy Policy:   https://www.facebook.com/about/privacy/  , opt-out:   https://www.facebook.com/settings?tab=ads   and   http://www.youronlinechoices.com  , Privacy Shield:   https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active  . - Google / YouTube (Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA) - Privacy Policy:   https://policies.google.com/privacy  , opt-out:   https://adssettings.google.com/authenticated  , Privacy Shield:   https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active  . - Instagram (Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA) - Privacy Policy / Opt-Out:   http://instagram.com/about/legal/privacy/  . - Twitter (Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA) - Privacy Policy:   https://twitter.com/de/privacy  , opt-out:   https://twitter.com/personalization  , Privacy Shield:   https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active  . - Pinterest (Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA) - Privacy Policy / Opt-Out:   https://about.pinterest.com/de/privacy-policy  . - LinkedIn (LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland) - Privacy Policy   https://www.linkedin.com/legal/privacy-policy  , opt-out:   https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out  , Privacy Shield:   https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active  . - Xing (XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany) - Data protection declaration / opt-out:   https://privacy.xing.com/de/datenschutzerklaerung  . - Wakalet (Wakelet Limited, 76 Quay Street, Manchester, M3 4PR, United Kingdom) - Privacy Policy / Opt-Out:   https://wakelet.com/privacy.html  . - Soundcloud (SoundCloud Limited, Rheinsberger Str. 76/77, 10115 Berlin, Germany) - Privacy Policy / Opt-Out:   https://soundcloud.com/pages/privacy  .

Integration of third-party services and content

On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our website within the meaning of art. 6 para. 1(f) GDPR), we include content or service offerings from third parties so that we can incorporate their content and services, such as videos or fonts (hereinafter uniformly referred to as "content"). This always requires that the third-party providers of this content can see the IP address of users, since without the IP address they would not be able to send the content to the users' browsers. The IP address is therefore necessary to display this content. We strive to only use content whose respective provider uses the IP address solely for the delivery of content. Third-party providers may also use "pixel tags" (invisible graphics, also known as "web beacons") for statistical or marketing purposes. "Pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. This pseudonymous information may also be stored in cookies on the user's device and may include technical information about the browser and operating system, referring websites, visiting time and other information about the use of our website. It may also be linked to such information from other sources.

YouTube

We integrate videos from the platform "YouTube" provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Data protection declaration: https://www.google.com/policies/privacy/, opt-out: https://adssettings.google.com/authenticated.

Pinterest

Within our website, functions and contents of the Pinterest service, offered by Pinterest Inc. 635 High Street, Palo Alto, CA, 94301, USA, can be integrated. This may include, for example, content such as images, videos, or texts and buttons that users can use to share content from this website within Instagram. If the users are members of the Twitter platform, Twitter can assign the retrieval of the above content and functions to the users' profiles there. Pinterest data privacy policy: https://about.pinterest.com/de/privacy-policy.

Created using Datenschutz-Generator.de by RA Dr. Thomas Schwenke

 

 


* The term "he" is used neutrally for women, men and intersexuals.

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